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Showrooming: the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. While many individuals still prefer buying merchandise they can see and touch, just as many will make their purchase decisions based on lower prices through online retailers. Local stores essentially become showrooms for online shoppers. Brick-and-mortar retail stores […]

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Development of a High-Performance (Competitive Response) Financial Model

The first step toward implementing a best-results Tactical Pricing Response System Our first piece in this five-part series introduced the steps necessary to develop a successful Tactical Pricing Response System. To review the concepts of the Introductory Article: Over-generalized pricing strategies are popular in the press—but not very useful We recommend you work through specific […]

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Competitive Pricing Strategy Success 101

Enough of the general-topic ‘Strategy Articles’ already!  This piece introduces a five-part series on the tactics to develop and use a successful online pricing strategy. Let’s start by covering what our series will not provide: a lot of useless information. That’s well covered already— Pricing strategy discussions—do these seem a bit over-generalized these days?  (They […]

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Recent Posts

Showrooming: Techniques for the brick-and-mortar store to gain the competitive advantage back

Showrooming: the consumer practice of visiting a brick-and-mortar store to view a product—then purchasing the product online. Wh ...

on September 15, 2013
Development of a High-Performance (Competitive Response) Financial Model

The first step toward implementing a best-results Tactical Pricing Response System Our first piece in this five-part series introd ...

on September 8, 2013
Competitive Pricing Strategy Success ‘101’

Enough of the general-topic ‘Strategy Articles’ already!  This piece introduces a five-part series on the tactics to develop ...

on September 1, 2013

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